Great to find people like Jane...It is a big problem, I find it difficult to understand how we still find so much rubbish in the beaches and people don't really think about it. Where I come from in Venezuela is a huge problem but we are quite behind in terms oof recycling and educating people as to what the concecuences are. So I think is good that people can watch this videos in you tube that reaches people from all over the world. I haven't visited many beaches in England but I would've thought beaches would be cleaner.

Wouldn't it be great if we had a million Janes? We could send a couple of them for every beach in the planet and ...voile...problem not solved but reduced and with the value added of a romantic account on such a tragic problem. I do not believe she would like the idea of being mass cloned, nor I wish her to be...she is unique and so are we. Following that, we can easily agree that we all search for ways to represent our "uniqueness" somehow. That is why we need brands, they give us identity. This concept should in fact be used to promote responsible values. We(you Matt) should perhaps continue to use strategies that are proven from a business perspective to raise awareness.